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Marketing Blog

Marketing Blog2018-08-23T14:42:03+00:00

Want to Learn How to Market Like the Pros? Keep On Reading.

Microsoft Introduces Unified Smart

At the end of April this year, Microsoft held its annual conference, Elevate. While they certainly had a lot to talk about, one of the big new announcements was the introduction of Unified Smart, a single source wherein a business can manage all of its advertising needs across multiple platforms. If it sounds too good to be true, think again. [...]

Digital Marketing Strategies: SMM and SMO

Previously we talked about the difference between Search Engine Optimization and Search Engine Marketing. Both of these strategies leverage search engines to maximize your webpage’s visibility in search engine results pages. Today we are looking at social media, and how you can increase traffic to your website by harnessing the power that social media provides through SMM and SMO. As [...]

Digital Marketing Strategies: SEO & SEM

If you are a business owner, you may be looking for ways to advertise and grow your business. There are many different tips and strategies out there to help you. There are also various companies and tools at your disposal to advance your marketing campaigns. One strategy that is quickly growing and outpacing the rest is digital marketing. Turning your [...]

Are Local Service Ads Affecting Google Ads Accounts?

In September 2020, Google launched local service ads to lawyers. Let’s discuss how this has impacted how people were looking through the web. The Impact When you think about it, you’d assume this would take away from other businesses and how often they are seen or clicked on by users, but there was actually a very surprisingly low change. The [...]

Link Building Tactics

When you start marketing for your business, there is one goal at hand: clients or sales. If that stays as your main goal, you won’t be able to achieve much. A customer may need up to eight touchpoints before they decide to make a purchase. If you are only focused on the final sale, you might be missing out on [...]

Make Link-Worthy and Rank-Worthy Content

A two-pronged approach helps increase your brand awareness. It also helps increase the number of people visiting your website. One piece of content won’t meet all the goals you have set for your company. Sometimes companies will handle all of their content and marketing the exact same way, which rarely works out well. Every one of your pieces of content [...]

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