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Marketing Blog

Marketing Blog2018-08-23T14:42:03+00:00

Want to Learn How to Market Like the Pros? Keep On Reading.

Link Building Tactics

When you start marketing for your business, there is one goal at hand: clients or sales. If that stays as your main goal, you won’t be able to achieve much. A customer may need up to eight touchpoints before they decide to make a purchase. If you are only focused on the final sale, you might be missing out on [...]

Google’s Small Business Advisors Program

Google has started a program geared towards small businesses to give some guidance and advice on how to become better marketers on Google. Designated professionals dubbed Small Business Advisors, will be leading 50 minute individualized consulting sessions on a range of products. From Google My Business, to Ads, and Analytics, the sessions cover everything. Surprisingly, they even include YouTube in [...]

Hijacked Google My Business

Lately, the spike in hijacked Google My Business listings appears to be growing. A hijacked listing is when someone other than the business gains control of the local Google My Business profile. Sterling Sky’s Joy Hawkins writes about this phenomenon. She talked about the trends and some of the methods used by spammers and scammers. Read on to learn what [...]

Yelp Customer Alerts

Early last month, Yelp announced two initiatives to help fight racism and promote the diversity among our local businesses. They expanded a relationship with the non-profit Open To All. The partnership will make training resources available for all small and medium sized businesses. Those resources help promote a better practice of diversity and inclusion in businesses. Additionally, the partnership created [...]

Tips For Ranking Your Business on Google

Some of the best companies started out as small businesses, but the trouble now-a-days is that it is super hard to find a small business on google. If you look up restaurants near you, it will show you all of the huge fast food franchises, mega sit-down restaurant chains, and a million other restaurants that bring in millions of dollars [...]

Google’s Antitrust Case and What it Mean for Apple

Recently the Department of Justice, along with eleven state attorney generals, filed a civil suit against Google for violating antitrust laws. The goal is stop Google from creating and maintaining monopolies in search and search advertising markets which they claim Google does through the use of anticompetitive and exclusionary practices. In the light of this suit, many are left wondering [...]

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