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Marketing Blog

Marketing Blog2018-08-23T14:42:03+00:00

Want to Learn How to Market Like the Pros? Keep On Reading.

Google’s “How Search Works”

Whether you are just starting in online web marketing or have been deep in the trenches of Search Engine Optimization for a while now, there is an update that you should be aware of. Google recently updated their webpage titled "How Search Works." This may not sound like big news, but this page gives insight into exactly what SEO best [...]

Why Did Google Update So Much at Once?

Back in June, a core update finished on the 12th. Then, a second core update (the page experience update) rolled out on the 15th. The second core update will continue through to the end of August. There were also two parts to an update on spam management, and another core update in July. With so many rapid and sweeping changes, [...]

Significant Changes for Broad Match Modifiers (BMM)

Back in February, Google announced changes to its phrase match services. The expansion of phrase match will include BMM traffic, but it also means significant changes to what you can and can't do with phrase match. Starting in late July, companies lost the ability to create new broad match modifiers with the +keyword notation. However, existing BMM keywords will continue [...]

What Are Core Web Vitals? How Can I Improve Them?

Recently Google announced a new Page Experience update that will integrate Core Web Vitals into its overall page ranking signal. What this means is an improved ranking of a page's overall experience in the eyes of a user. That said, you might be wondering exactly what Core Web Vitals are and how you can improve them on your site. What [...]

Microsoft Introduces Unified Smart

At the end of April this year, Microsoft held its annual conference, Elevate. While they certainly had a lot to talk about, one of the big new announcements was the introduction of Unified Smart, a single source wherein a business can manage all of its advertising needs across multiple platforms. If it sounds too good to be true, think again. [...]

Digital Marketing Strategies: SMM and SMO

Previously we talked about the difference between Search Engine Optimization and Search Engine Marketing. Both of these strategies leverage search engines to maximize your webpage’s visibility in search engine results pages. Today we are looking at social media, and how you can increase traffic to your website by harnessing the power that social media provides through SMM and SMO. As [...]

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