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Marketing Blog

Marketing Blog2018-08-23T14:42:03+00:00

Want to Learn How to Market Like the Pros? Keep On Reading.

Are Local Service Ads Affecting Google Ads Accounts?

In September 2020, Google launched local service ads to lawyers. Let’s discuss how this has impacted how people were looking through the web. The Impact When you think about it, you’d assume this would take away from other businesses and how often they are seen or clicked on by users, but there was actually a very surprisingly low change. The [...]

Link Building Tactics

When you start marketing for your business, there is one goal at hand: clients or sales. If that stays as your main goal, you won’t be able to achieve much. A customer may need up to eight touchpoints before they decide to make a purchase. If you are only focused on the final sale, you might be missing out on [...]

Make Link-Worthy and Rank-Worthy Content

A two-pronged approach helps increase your brand awareness. It also helps increase the number of people visiting your website. One piece of content won’t meet all the goals you have set for your company. Sometimes companies will handle all of their content and marketing the exact same way, which rarely works out well. Every one of your pieces of content [...]

Google’s Small Business Advisors Program

Google has started a program geared towards small businesses to give some guidance and advice on how to become better marketers on Google. Designated professionals dubbed Small Business Advisors, will be leading 50 minute individualized consulting sessions on a range of products. From Google My Business, to Ads, and Analytics, the sessions cover everything. Surprisingly, they even include YouTube in [...]

Hijacked Google My Business

Lately, the spike in hijacked Google My Business listings appears to be growing. A hijacked listing is when someone other than the business gains control of the local Google My Business profile. Sterling Sky’s Joy Hawkins writes about this phenomenon. She talked about the trends and some of the methods used by spammers and scammers. Read on to learn what [...]

Yelp Customer Alerts

Early last month, Yelp announced two initiatives to help fight racism and promote the diversity among our local businesses. They expanded a relationship with the non-profit Open To All. The partnership will make training resources available for all small and medium sized businesses. Those resources help promote a better practice of diversity and inclusion in businesses. Additionally, the partnership created [...]

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