Incorporate Color into a HVAC or Pest Control Company’s Branding
The colors you choose for your HVAC or Pest Control company can make or break you. They can affect how people feel about your brand, their perception of it, and even how they react to certain aspects of your company’s branding. Therefore, it is essential to understand the psychology behind colors and how they work to effectively use them in branding and marketing efforts.
Psychology of color
Shapes, images, and text are powerful tools in marketing. They can help you communicate your message quickly and effectively. However, color is arguably the most important visual aspect of any business’s marketing efforts. Color has been shown to influence people’s feelings about brands, themselves, and even their environment. In fact, according to recent research from Northwestern University’s Kellogg School of Management:
- 90% of consumers say they trust their initial gut reaction when making decisions about products or services with a visual component (i.e., packaging). Color will play an essential role in influencing these reactions on an unconscious level long before you ever get around to thinking about it consciously!
Why Do Colors Have Emotions Attached to Them?
There are many reasons that colors have emotions attached to them. For one thing, colors are a part of our natural world. We see them every day, so it’s no surprise that we have formed feelings about them over thousands of years. In addition, colors have been used in marketing for thousands of years. As early as 3,500 BC, the Egyptians painted their tombs with bright colors and patterns representing power or wealth. Today, companies like Coca-Cola still use red because they know it will make you thirsty (and maybe even buy their product).
Finally, ads can use colors to influence buying decisions by creating moods! For instance:
- Red = Excitement + Passion + Love + Enthusiasm
- Blue = Calmness + Trustworthiness + Security
- Yellow = Happiness + Optimism
Are All Colors Equal for a Company’s Branding?
Sometimes, a particular color may be more expensive to produce than another, or it may simply be not easy to source. In this case, many companies opt for a monochromatic color scheme to save money on both their initial investment and the cost of manufacturing all their products with one specified color. The same can also hold for how easy it is for these companies to find a supplier who stocks this particular shade (or shades) of paint or ink.
A company looking to implement a cohesive aesthetic will need different colors from those used by one aiming for simplicity and cohesion. If you’re trying out something new as part of your branding strategy—say, introducing new packaging for your products. Then using bright colors could help attract attention from potential clients in your target market. Even those who have not heard about you or seen what else you do besides offer pest control services!
What Colors Should You Be Using in Your Hvac or Pest Control Company’s Branding?
When it comes to choosing the right colors for your HVAC or Pest Control company, there are many factors that you should keep in mind.
- What is your logo? If you have a logo, then this is an obvious choice for what color scheme you should be using. You want your marketing materials to be distinct from your brand image already established for yourself!
- What are your website and social media accounts? Do they use similar colors? By using complementary or analogous hues, you can build on the branding of these other platforms while maintaining a cohesive look across them. Don’t get too carried away with trying to match everything ideally, though – that could be distracting!
Using Colors Correctly Can Positively Impact Your Company’s Bottom Line.
As a business owner, you want to ensure that you are getting the maximum exposure for your HVAC or Pest Control company. Knowing how to use colors to your advantage will increase conversions for your HVAC or Pest Control company.
Colors can directly affect feelings, behaviors, and perceptions. Therefore, using colors to your advantage will increase conversions for your HVAC or Pest Control company.
The bottom line is that colors are essential to the overall success of your HVAC or Pest Control company’s branding. It’s not just about what color we use for our logo or how many Facebook Likes we get every day. It’s about the colors used in our marketing materials and advertising campaigns. By taking a step back and evaluating how people respond to specific colors, you can also gain insight into how they might react to your business.
Speaking of, if you want to further accentuate and strategize your business success, we have more great tips like this at Emu Web Marketing.