Organic Keywords and You
There’s an idea universal to every part of the digital marketing landscape. This is that search engine optimization (SEO) is instrumental to running a successful business online. SEO is one of the most important ways to boost your brand’s visibility. There are a lot of companies on the internet – Some 2 billion websites, and most are for businesses. So how can you ensure your business gets noticed with users running around 40,000 Google searches every second? That’s what SEO is all about.
One of the key elements to successful SEO is the organic keyword. By using these keywords and optimizing them well, you can increase traffic for free. You could even rank for a featured snippet. In addition, you’re probably interested in improving your click-through rate. Keep reading as we teach you about organic keywords and how to use them to do just that.
What is An Organic Keyword?
Organic keywords are keywords that drive free traffic to your site with your SEO. The word “free” is important here – Rather than using a pay-per-click (PPC) service, they let users find your website independently. They don’t have to click on an ad, which opens up your website to more traffic. Because they are a resource you don’t have to pay for, you should learn how to use them.
Wouldn’t it be nice to capture even some of those 40,000 searches per second? Imagine if just one person from those 40,000 searches found you through an organic keyword. An additional person on your website every second is a massive boost. The targeted nature of organic keywords makes that additional click more likely.
Ways to Find Organic Keywords
Organic keywords are important and very useful. Hopefully, we’ve driven this fact home for you. Luckily it isn’t too hard to find them, and you have options to complete this task. Your Google Analytics 4 (GA4) options boil down to using the Google Search Console or a third-party service. Or – You could try to source this data from your competitors. We’ll briefly go over the first two options in this article.
The Google Search Console
Since Google rolled out GA4, people have been transitioning from Universal Analytics. Now, most keywords people used to find your site are marked as (not provided). This is to protect customer privacy. You can use the Google Search Console to see some of the lost data.
Before getting started, it’s important to note that you should never rely on any one data set to make analytics decisions. You need to test it with additional data from a variety of sources. With that said, you can go to your Google Search Console and click on Performance to get started. This is on the menu at the left side of the screen. You’ll see a readout of how you’re doing overall. There are various metrics like clicks, impressions, CTR, and more.
You can scroll down to the Queries tab. This is where you see the keywords that most commonly lead to your website. So you can get a basic idea of the most common referrals to your website… But you’re missing data. Still, you can use this data to focus on low-ranking keywords in terms of page rank. This will let you build up areas that need help.
Third-Party Keyword Research Tools
The great thing about this industry is how many passionate professionals there are. They’ve made various tools like the SEO Dashboard, Mobile vs. Desktop, Keyword Performance, and others. These dashboards often function like the Google Analytics Dashboard but with more specific focuses. Some provide more granular data.
These dashboards can make it easy to customize your approach and decide what metrics matter to you. You can track and monitor your performance across different keyword sessions, and many services automatically email you reports. This can make it very convenient to figure out where your metrics are.
Keyword research tools are often the fastest and easiest way to find organic keywords yourself. They can also help you find related keywords… Which are keywords similar to existing keywords that can help you drive even more traffic. Even better – Many of these services are free.
How to Use Organic Keywords
When you find your organic keywords, you have to put them to work. When you identify the keywords driving your CTR, you should leverage them where you can. Monitor their performance in case they drop off, and be willing to drop less successful keywords. For example, if you have a professional cleaning service. A keyword like “trash removal” might not drive many clicks. There’s reason to remove old keywords, too – Search engines can tell when you’re “stuffing” your pages with keywords. As a result, they’ll often ignore them after a certain number.
You can learn more SEO tips and tricks on our website. Then, you can let us worry about all of this and focus on running your business.