Traffic and Leads for Pest Control Success

According to Pest Control Technology, 88 percent of people who are looking for pest control services do research on search engines. If you want your website to attract the attention of potential pest control customers, it’s important that you optimize your online presence for better traffic. This blog post provides four essential tips that will help you increase your pest control company’s exposure in search engine results.

Today you’ll learn how to discover keywords specific what other people in your geographical location are searching for, managing your location to make sure it’s accurate to your business’ actual address, structuring your website, and optimizing your user experience.

Discover Local Keywords to Optimize Traffic

So, how does one go about finding the most useful keywords for your pest control business? This is a common question–companies want to understand how these useful little tools work, because it’s the best way to make back any money they’re putting into search engine optimization or services they’re paying for to pull clicks to their site.

Search engine optimization begins with identifying the keywords that people looking for a pest control company—like yours!—might use. For example, if you’re an exterminator in the Tampa Bay area, some obligatory keywords/phrases would be ‘Tampa Bay Extermination’, ‘Pest control company Tampa Bay’ and ‘Tampa Bay pest control’.

Why? Because first and foremost, you should be focused on targeting traffic in the city your business is located in, especially for hands-on, in-person services like this. You can start targeting more competitive areas once you’ve gotten yourself a foothold in your local area.

Location Management

Make sure your contact information is correct. A bad phone number or address can put a stop to any chance of success in an instant. To ensure that your customers are able to contact you, make sure they have the following information: your company name, address and phone number. Otherwise known as your ‘NAP’ information.

Unlike other areas of Google search, where your company’s information appears only in a list of results, a listing on Google Maps gives you prime real estate: a spot where potential customers can find information about businesses all in one place. They can even call you right on the page for total convenience! But, this means that an outdated phone number or an incorrect address might severely lower your chance towards getting a good ranking in the search results.

It’s also very important to try to build up reviews on your Google Maps page. You can do this by asking any prior or current clients for reviews after you’ve done a good job.

Research has shown that around 9.8% of your weight in the algorithm on Google comes from the number of regular, quality reviews of your business.

Website Structure

The structure of your website should be designed to help users find the information they’re looking for as quickly and easily as possible. What serves the user is, not so coincidentally, what works with the search engines as well.

Throughout every page, you should be throwing up relevant keywords that people will search for. Make sure your business has these following areas on their personal site:

  • About Us – A well-designed about page gives the site a professional appearance and improves credibility.
  • Sitemap – Help your customers find everything they need in one place. This would be different from an XML sitemap designed for search engines to crawl.
  • Contact Page – This should provide your users with updated contact info such as your business email, phone number, and address
  • Privacy Policy – Google gives priority to websites with privacy policies, so even if they seem like a waste of page space, they’re actually pretty important to consider!
  • URL Structure – The format of your permalinks should reflect what’s on the page. If you use WordPress, choose “clean” rather than post ID–based permalinks.

User Experience

The experience a user has will affect your website’s structure and the site-wide SEO. You should always keep in mind that your goal is to give people information they want as quickly as possible.

Confusion thanks to a poor user interface will simply increase the amount of people that click off of your site and go to another instead.

With this in mind, you should take note to make sure that your website’s navigation is immediately understandable to first time users. Visitors need to be given information as quickly and efficiently as possible. To do this, you should group categories of pages like services and products together in ways that are intuitive to the user.

Conclusion for Traffic and Leads

Having a proper SEO strategy won’t just help your website’s ranking in search results, but the usability as a whole of your site. Getting people to visit is only half the battle, the second half is finding out how to monetize those visitors to your favor.

If you’re dedicated to upping your SEO game, you’ll find yourself at the top of Google in no time. So, which one are you going to use first? If you want to be sure, Emu Web Marketing can ensure that it’s perfect for you, without the time dedication or hassle.