3 SEO Tips for Pest Control

Driving traffic to your pest control business can be tricky. The field is very competitive as you know. Everyone has their own website, and some people can afford to spend hours a day perfecting their approach. How can you stand to compete against people like that? Well, we have a number of helpful SEO Tips for that.

Well, you probably start looking for articles like this one aiming to teach you some SEO tricks. Maybe you’ve hired an SEO company before, and saw mixed results? Whatever the case, languishing over developing your web presence isn’t a great use of resources.

Local pest control can be hard to build adequate SEO for. Local search results often work much differently from broader internet search results. It can be tough! We put together this article to help you learn and understand some winning strategies.

If you’re unfamiliar with any of these techniques, get in touch with us. Here are four easy strategies you can employ to push more organic traffic to your website.

On-Page Optimization

One of the first things you can do for yourself is preparing optimized content for your website. This includes both the text on your pages and posts as well as tags used by web crawlers. Places to put keywords include title tags and heading tags. These can be major ranking factors. Your meta description tags are also useful for attracting actual click throughs, though they don’t affect ranking.

You should also rely on new URLs before trying to change old URLs. We get a lot of questions about how much text a page should have. Ultimately, checking out your competitors is an important step. Your articles should be higher quality, and maybe around 50% longer.

Google Business Profile

One of the most important things you can do is claiming and creating a Google Business Profile. Google is the most popular search engine on the internet – Seeing over 5.6 billion searches every day! The Google Business Profile is a way for you to decide how your business appears in searches and on maps.

It’s the little box of information with things such as your hours, location, and links to your website. It’s often the first thing customers searching will see. Proper keywording and up-to-date, complete information increases your engagement by a wide margin.

The most important information is the NAP – Your business’ name, address, and phone number. You should also choose the best category for your business. In your case you’re going to want to choose Pest Control Service. If your business offers any other services, like lawn care, you can list that as an additional category.

Technical SEO Design

Customers and web browsers have a couple things in common. Most importantly, they spend more time on websites that are easier to use. This means staying until they learn what they set out to learn, and continuing to look for more information on your page. Organizing your website well will encourage web crawlers to index more of your website. It will also help customers find what they need, and make them more likely to consider your services.

One tip that many people don’t know is to put your services far to the left of your navigation bar, or on top. Listing granular items like the services you offer in a sub-menu can also help. This organizational structure tells Google what’s most important about your website. This helps customers, too.

The last thing you should do is make sure your website loads quickly. This includes images – And, importantly, this also includes the mobile page. The better your page functions on mobile devices, the better it will fare in the rankings.

Other General SEO Tips

In addition to these techniques, you can do things like keyword research or get your website cited in directories. Long form content is also quite useful for generating high ranking results. Featuring a blog on your website is one of the best ways to establish yourself as a knowledgeable, credible professional in your field.

Longer posts like blog posts also tend to show up in Google’s content previews, and they help people spend more time on your site. Imagine – Rather than seeing what they need and leaving, they may see something else they enjoy. They could learn something and walk away glad your website was there.

Featuring seasonal content, and content focusing on pests in your area, is also important. If you know there’s a bed bug problem in your area – Post about bed bugs! Robust, useful content is key to not only ranking high on search engines, but retaining customer attention.

Emu Marketing can help you in each of these areas. Get in touch with us today, and experience the difference.