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Why Did Google Update So Much at Once?

By |2021-07-30T20:47:11+00:00August 27th, 2021|Categories: Industry News, Marketing Blog|

Back in June, a core update finished on the 12th. Then, a second core update (the page experience update) rolled out on the 15th. The second core update will continue through to the end of August. There were also two parts to an update on spam management, and another core update in July. With so many [...]

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Significant Changes for Broad Match Modifiers (BMM)

By |2021-07-30T20:25:04+00:00August 13th, 2021|Categories: Industry News, Marketing Blog|

Back in February, Google announced changes to its phrase match services. The expansion of phrase match will include BMM traffic, but it also means significant changes to what you can and can't do with phrase match. Starting in late July, companies lost the ability to create new broad match modifiers with the +keyword notation. However, existing [...]

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What Are Core Web Vitals? How Can I Improve Them?

By |2021-07-02T21:49:21+00:00July 30th, 2021|Categories: Marketing Blog|

Recently Google announced a new Page Experience update that will integrate Core Web Vitals into its overall page ranking signal. What this means is an improved ranking of a page's overall experience in the eyes of a user. That said, you might be wondering exactly what Core Web Vitals are and how you can improve them [...]

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Microsoft Introduces Unified Smart

By |2021-07-02T21:32:40+00:00July 15th, 2021|Categories: Industry News, Marketing Blog|

At the end of April this year, Microsoft held its annual conference, Elevate. While they certainly had a lot to talk about, one of the big new announcements was the introduction of Unified Smart, a single source wherein a business can manage all of its advertising needs across multiple platforms. If it sounds too good to [...]

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Digital Marketing Strategies: SMM and SMO

By |2021-07-02T21:14:48+00:00June 30th, 2021|Categories: Marketing Blog|

Previously we talked about the difference between Search Engine Optimization and Search Engine Marketing. Both of these strategies leverage search engines to maximize your webpage’s visibility in search engine results pages. Today we are looking at social media, and how you can increase traffic to your website by harnessing the power that social media provides through [...]

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Digital Marketing Strategies: SEO & SEM

By |2021-06-02T02:46:58+00:00June 15th, 2021|Categories: Marketing Blog|

If you are a business owner, you may be looking for ways to advertise and grow your business. There are many different tips and strategies out there to help you. There are also various companies and tools at your disposal to advance your marketing campaigns. One strategy that is quickly growing and outpacing the rest is [...]

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Are Local Service Ads Affecting Google Ads Accounts?

By |2021-06-02T02:30:54+00:00March 15th, 2021|Categories: Local Search, Marketing Blog, Paid Search|

In September 2020, Google launched local service ads to lawyers. Let’s discuss how this has impacted how people were looking through the web. The Impact When you think about it, you’d assume this would take away from other businesses and how often they are seen or clicked on by users, but there was actually a very [...]

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Link Building Tactics

By |2021-02-01T19:34:46+00:00February 27th, 2021|Categories: Marketing Blog|

When you start marketing for your business, there is one goal at hand: clients or sales. If that stays as your main goal, you won’t be able to achieve much. A customer may need up to eight touchpoints before they decide to make a purchase. If you are only focused on the final sale, you might [...]

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Make Link-Worthy and Rank-Worthy Content

By |2021-06-02T02:29:57+00:00February 15th, 2021|Categories: Marketing Blog|

A two-pronged approach helps increase your brand awareness. It also helps increase the number of people visiting your website. One piece of content won’t meet all the goals you have set for your company. Sometimes companies will handle all of their content and marketing the exact same way, which rarely works out well. Every one of [...]

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Google’s Small Business Advisors Program

By |2020-12-30T02:41:27+00:00January 30th, 2021|Categories: Industry News, Marketing Blog|

Google has started a program geared towards small businesses to give some guidance and advice on how to become better marketers on Google. Designated professionals dubbed Small Business Advisors, will be leading 50 minute individualized consulting sessions on a range of products. From Google My Business, to Ads, and Analytics, the sessions cover everything. Surprisingly, they [...]

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