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Digital marketing is a field that is continuously shifting and adapting. As such, it is always time to look out for the new trends. While 2019 fades out and everybody begins looking toward 2020, digital marketers are already planning for the new year. Join us as we explore the trends for 2020 that digital marketers should [...]
Digital marketing my seem unpredictable to an outsider. The pace that the Internet cycles through memes, jokes, and trends before hopping to the next best thing is breakneck. However, the importance of data and analytics is ever growing in the field of digital marketing. Combining past collected data and prediction models, digital marketers have more ability [...]
As we have written in the past, digital marketing is an increasingly interdisciplinary field with increasingly interdisciplinary jobs. There are opportunities for growth in nearly every facet of the industry. Read on to learn the most in-demand jobs in digital marketing this year. Digital Content Writer Digital content writers produce whatever content a business needs at [...]
One of the wonderful things about working in digital marketing is that there is always more to learn. Newcomers and people who have worked in the field for years will find that they can learn from one another. This is particularly true when it comes to SEO skills. In some ways, that can seem very daunting. [...]
Digital marketing is an intersection of many related disciplines. As the field grows, it is important to explore how interdisciplinary digital marketing and how they work together. This lesson is for many people. It helps marketers understand the many jobs they are carrying at once. Business owners can understand the coverage they are getting when they [...]
If you are starting a new company or project, the process is always exciting. Many business owners are eager to share their hard work with people, and that can be achieved through marketing. Unfortunately, in this eagerness it is easy to make a misstep. Digital marketing is particularly prone to mistakes because of how often the [...]
Personal brands are a small part of the ever-expanding world of digital marketing. But a personal brand is not limited to Instagram influencers and e-commerce sites. Read on to learn some tips for building a strong personal brand and why personal brands are importance in today’s marketplace. Why A Personal Brand Is So Important No matter [...]
In America, 96% of the population owns cellphones. The total number of Americans that own smartphones is up to 81% of the population. For anybody following digital marketing, this huge population is impossible to ignore. Examining more numbers, it is easy to see that a quarter of U.S. adults spend a majority of their time on [...]
Artificial Intelligence – commonly called AI – is essentially inescapable in this digital age. From the predictive text feature on text messaging apps to Google search result, AI permeates our life in little ways. For digital marketing, AI is an increasingly important component to the field. Read on to learn two ways that artificial intelligence is [...]
How to Leverage SEO in 2019 Search engine optimization, or SEO, gets so much attention – and for good reason. It sets successful blogs and websites apart from unsuccessful ones. For businesses, getting traffic via search engines is imperative to marketing: it drives sales and brand awareness. Besides, you have a beautifully crafted website… don’t you [...]