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Microsoft Introduces Unified Smart

By |2021-07-02T21:32:40+00:00July 15th, 2021|Categories: Industry News, Marketing Blog|

At the end of April this year, Microsoft held its annual conference, Elevate. While they certainly had a lot to talk about, one of the big new announcements was the introduction of Unified Smart, a single source wherein a business can manage all of its advertising needs across multiple platforms. If it sounds too good to [...]

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Digital Marketing Strategies: SMM and SMO

By |2021-07-02T21:14:48+00:00June 30th, 2021|Categories: Marketing Blog|

Previously we talked about the difference between Search Engine Optimization and Search Engine Marketing. Both of these strategies leverage search engines to maximize your webpage’s visibility in search engine results pages. Today we are looking at social media, and how you can increase traffic to your website by harnessing the power that social media provides through [...]

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Digital Marketing Strategies: SEO & SEM

By |2021-06-02T02:46:58+00:00June 15th, 2021|Categories: Marketing Blog|

If you are a business owner, you may be looking for ways to advertise and grow your business. There are many different tips and strategies out there to help you. There are also various companies and tools at your disposal to advance your marketing campaigns. One strategy that is quickly growing and outpacing the rest is [...]

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Are Local Service Ads Affecting Google Ads Accounts?

By |2021-06-02T02:30:54+00:00March 15th, 2021|Categories: Local Search, Marketing Blog, Paid Search|

In September 2020, Google launched local service ads to lawyers. Let’s discuss how this has impacted how people were looking through the web. The Impact When you think about it, you’d assume this would take away from other businesses and how often they are seen or clicked on by users, but there was actually a very [...]

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Link Building Tactics

By |2021-02-01T19:34:46+00:00February 27th, 2021|Categories: Marketing Blog|

When you start marketing for your business, there is one goal at hand: clients or sales. If that stays as your main goal, you won’t be able to achieve much. A customer may need up to eight touchpoints before they decide to make a purchase. If you are only focused on the final sale, you might [...]

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Make Link-Worthy and Rank-Worthy Content

By |2021-06-02T02:29:57+00:00February 15th, 2021|Categories: Marketing Blog|

A two-pronged approach helps increase your brand awareness. It also helps increase the number of people visiting your website. One piece of content won’t meet all the goals you have set for your company. Sometimes companies will handle all of their content and marketing the exact same way, which rarely works out well. Every one of [...]

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Google’s Small Business Advisors Program

By |2020-12-30T02:41:27+00:00January 30th, 2021|Categories: Industry News, Marketing Blog|

Google has started a program geared towards small businesses to give some guidance and advice on how to become better marketers on Google. Designated professionals dubbed Small Business Advisors, will be leading 50 minute individualized consulting sessions on a range of products. From Google My Business, to Ads, and Analytics, the sessions cover everything. Surprisingly, they [...]

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Hijacked Google My Business

By |2020-12-30T02:25:05+00:00January 15th, 2021|Categories: Marketing Blog|

Lately, the spike in hijacked Google My Business listings appears to be growing. A hijacked listing is when someone other than the business gains control of the local Google My Business profile. Sterling Sky’s Joy Hawkins writes about this phenomenon. She talked about the trends and some of the methods used by spammers and scammers. Read [...]

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Yelp Customer Alerts

By |2020-11-21T17:51:21+00:00December 29th, 2020|Categories: Marketing Blog|

Early last month, Yelp announced two initiatives to help fight racism and promote the diversity among our local businesses. They expanded a relationship with the non-profit Open To All. The partnership will make training resources available for all small and medium sized businesses. Those resources help promote a better practice of diversity and inclusion in businesses. [...]

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Tips For Ranking Your Business on Google

By |2020-11-21T04:41:19+00:00December 14th, 2020|Categories: Marketing Blog, SEO - Search Engine Optimization|

Some of the best companies started out as small businesses, but the trouble now-a-days is that it is super hard to find a small business on google. If you look up restaurants near you, it will show you all of the huge fast food franchises, mega sit-down restaurant chains, and a million other restaurants that bring [...]

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