Wouldn’t it be nice if you could write an ad that specifically addresses each customer’s individual needs? Unfortunately, that is not possible, but there are tools out there to help you get as close to that as realistically possible. Read on to learn the importance of audience context and advertising.
There is no bigger hurdle in advertising than finding your target audience and tailoring your advertising campaigns to their needs. It can be tricky at first to visualize audience context and what the audience is experiencing. But understanding what their context is, what gaps in their daily needs led them to search for your ad, is critical for effective advertising.
Keyword planners are tools that can help you to organize your advertising goals into specific language in order to anticipate the needs of your target audience. It is best to think of what questions your customers may be asking themselves, then use a keyword planner to help you in answering those questions. With something like Google AdWords Keyword Tool, you can enter a broad topic term and in return get a listing of keyword ideas to select from. This is a great place to start as it can give you an idea of what keywords are more popular than others.
This is a remarkable tool that lets you input your newly honed keywords to learn more about the people who are searching for those terms. You can use this data to fine-tune your advertising even further. An additional feature you may not be aware of is the option to enter multiple domains, separated by a comma, and then compare the traffic between those domains.
In addition to Google Trends, you can also try entering your search terms into a simple Google search and see what results come up. Seeing how others have responded to these needs may give you some ideas for your own advertising. You can customize what others have done to suit your own business strategy, or you can adjust your own advertising to make your business stand out from the crowd.
For more information on what tools are available for you to use, you can check out this blog from one of the top ten marketers online. If you are looking for more one on one assistance, contact Emu Web Marketing for all your questions, concerns, and ideas.