Google Ads and Pest Control Companies

Pest control companies are in a highly competitive market. As a result, you want to avoid going into pest control lightly. It requires years of experience and knowledge, which means that many other companies can do it just as well as you (or better). On the other hand, suppose you’re going to make it as a pest control company. In that case, you need every advantage you can get—including good marketing strategies. That’s where Google Ads comes in. In this article, we’ll cover the following:

The Basics of Google Ads

Google Ads are a form of online advertising. They’re available on Google search, YouTube, and Gmail and use keywords to target specific users. You can use them to drive traffic to your website or business, generate leads, or both!

You can also advertise with other companies’ networks—for example, Bing Ads, Yahoo Search Marketing & Gemini (formerly Yahoo Gemini).

Google Ads are free to set up, but you’ll have to pay for each click. There are several different types of Google Ads.

Why Digital Marketing Is Important for Pest Control Companies

Pest control companies are a great fit for digital marketing. Here’s why:

  • Google Ads are a great way to reach new customers. You can use Google Ads to find clients actively searching for the services you offer and then show them your ads when they’re looking for someone like you.
  • Google Ads are also a great way to reach existing customers. If someone has already seen one of your ads before—or even just searched for “pest control” on Google—they’re likely in need of pest control right now! That means that people who have already interacted with your business might be more willing to let you help them again. Over people who haven’t had any previous contact with it.
  • Suppose a potential customer is using the internet to research pests. They’re probably looking into getting rid of some bug problem (even if they don’t know what type yet). Since pest control companies tend not only to specialize in removing insects but also in educating clients about how best to prevent future infestations from occurring again soon after treatment. This allows them to reach out directly through online advertising platforms such as AdWords or Bing Ads rather than relying solely on word-of-mouth referrals for most new leads generated annually.

How to Optimize and Track Your Google Ads Success

As you implement these strategies, tracking the results of your Google Ads efforts and evaluating whether or not they are working is essential. There are a few ways to do this.

  • Use Google Analytics to track how many people come to your site from Google Search and Google Maps. You will also be able to see what website pages they landed on when they arrived at your location.
  • Use Google Search Console (formerly Webmaster Tools) to track ranking data about your business name in local search result listings. It would be best to search for specific keywords that matter most for your business.
  • Use Tag Manager to create custom tags. And collect data from other digital marketing channels so you can measure the impact of those channels on each other—and thus optimize all of them at once!

Pest Control is a highly competitive market, making it essential to be extra careful with your marketing decisions.

Pest control is a highly competitive market, making it essential to be extra careful with your marketing decisions. There are many competitors in the pest control industry, so you must make sure your business stands out from the crowd. One way to do this is using Google Ads (formerly known as AdWords) to advertise your business online.


Like many other industries, the pest control market is very competitive. As a result, many companies are trying to get their message out and attract new customers. This means that your business needs to be strategic about its digital marketing strategy to stand out from the crowd and win new customers. With our expertise at Emu Web Marketing, we might just be able to help you succeed.