At first glance, trying to break into digital marketing is a big, scary process that seems intimidating. Fortunately, there are a wide variety of resources and opportunities that make the process much more manageable. This week, we aim to help get you started in digital marketing. We’ll review everything from content basics to the different forms of digital marketing.
Types Of Digital Marketing
This is by no means a comprehensive list of every form of digital marketing (that would require its own article). Use this as a jumping off point for exploring digital marketing types
The most popular social media platforms are Facebook, Instagram, Twitter, Reddit, Tumblr, YouTube, and TikTok. Social media is constantly growing, but video platforms are expanding especially rapidly. Especially on TikTok, video content goes viral very quickly.
Content is used to keep a website consistent and plugged into the SEO. Usually, content takes form in a company blog. The best way to maintain consistency is to blog weekly. However, less competitive markets can get away with updating content once a month.
Email campaigns are a great way for business to keep in touch with previous clients as well as connect with potential customers. Monthly email campaigns do a lot to keep your name in customers’ minds. Even if they don’t open the email, the business name is popping up in their inbox.
What Is SEO?
SEO is perhaps the first thing you need to learn about getting started in digital marketing. SEO stands for search engine optimization. In short, it means making any sort of content easy to read for search engine algorithms. While search engines do not announce exactly what the algorithms seek out to consider an article helpful, many people have put together likely lists.
Earn Digital Marketing Certifications
Certifications are awesome and help with two different components of digital marketing.
First, many certifications require that you take classes to earn them. This provides an amazing resource for learning both traditionally and hands on. For example, Adobe products all have certifications you can earn as well as classes.
Additionally, it proves your expertise to potential clients. Those certifications are proof from an unbiased third party that you are, at the very least, competent in a particular skill. The certificate backs up your confidence and your ideas. It also shows that you are talented enough and dedicated enough to earn the certification. There are plenty of people who are talented at Photoshop, but how many have taken the time to earn that certification?
Be Honest About What You Know
While it is tempting to say “yes” to every opportunity that comes your way. However, it is important to be realistic about your knowledge base. Turning in a mediocre or poor marketing product is bad for both you and your client.
The client is forced to use low quality marketing or recommission someone else. Additionally, it damages your reputation before you have too much of a reputation to begin with.