One of the wonderful things about working in digital marketing is that there is always more to learn. Newcomers and people who have worked in the field for years will find that they can learn from one another. This is particularly true when it comes to SEO skills.
In some ways, that can seem very daunting. SEO is like an insurmountable skyscraper of knowledge that one single person can’t grasp entirely. That point of view is twofold. Firstly, it helps us understand that this is not a solitary industry, you must collaborate and communicate to succeed. Additionally, it motivates us to learn as much as we possibly can. Read on to learn how your SEO skills can receive a boost or a brush up from some unlikely sources.
Reddit has many benefits, but before we go into those, a disclaimer. Reddit is an open Internet community, which means that what is posted there may not be true. Always double check or acquire sources to back up your new knowledge. This is especially important if you do not have previous exposure to Reddit.
Reddit, for those who don’t know, is a platform that hosts communities, known as threads. These threads can cover topics from crazy Facebook posts to politics, and nearly anything else you can think of. This includes SEO. Communities such as r/SEO, r/SEO_Infographics, and r/digital_marketing are open resources. These groups have tens and even hundreds of thousands of people in them.
Reddit is a particularly good resource for people breaking into the industry, or small businesses looking for advice or information. The platform is free and the advice dispensed is invaluable. Top people in the industry can pop in and leave advice that you would typically pay to learn.
One of the biggest fish in the Reddit pond concerning SEO is John Mueller. Mueller has been Google’s Senior Webmaster Trends Analyst since 2007. He has seen the industry grow over the last 12 years in a job where he wears many hats. He is known for his “webmaster hangouts” as well as dropping into Reddit to dispense wisdom.
One of the best ways to learn about anything is to teach it to others. There are quite a few benefits to teaching others about SEO. Whether there is a formal or informal setting, the dialogue of teaching means that everybody involved learns.
In a more informal setting, you may simply have to teach your family about SEO because they don’t understand your job. This will teach you how to succinctly and simply explain SEO to people who don’t have digital marketing experience. This skill is amazing to have so you can communicate SEO to clients or bosses.
In a formal setting, students can teach you a few things. People may ask questions about SEO that you never thought to ask. Everyone approaches problems and solutions differently, so the communication facilitates in the classroom can teach you more than you expect. Teaching also allows you to review your SEO knowledge. Additionally, it forces you to communicate that knowledge in a teachable way.