You may be wondering what internet marketing is. More importantly, you may be wondering why you should care about it. Today we’ll discuss the types of internet marketing. But first, let’s talk about the why. More are more people are getting online every day. Some studies say it’s about 4 billion users online every day, and the number is constantly growing. It is almost impossible to do business without some kind of online presence. To reach the most people, it is best to market where the most people are. By going to the internet for marketing, you can reach people that you would never cross paths with otherwise. Now let’s look at some types of internet marketing.
This type of marketing relies on the use of platforms such as Facebook, Twitter, and Instagram to name a few. This can be accomplished either through an organic, word-of-mouth approach from your loyal customer base. This includes positive reviews on your business social media as well as being responsive to customer questions on these platforms. This can also be through paid advertisements. Many social media sites allow you to pay a fee in order to promote your ad.
Email marketing is exactly what it sounds like. You send emails advertising your brand or products. This is usually done in conjunction with promotions or coupons that you may be running at the time. Typically you see this as a subscription to a newsletter with the hook of a discount after signing up on your website.
Many search engines now allow you to pay a fee to display your web page at the top of their results. Paid advertising of this type is sometimes referred to as Search Engine Marketing. The benefit of this type is that you pay for you site to display under certain search terms. The person typing in those search terms is often highly motivated to buy, which is why they were searching for it in the first place.
An influencer is someone who has a large online presence. They attract a large number of followers, then businesses sponsor their page in return for advertising their products and services. This is similar to affiliate marketing, where a business pays a commission to external websites who advertise their brand.
Search Engine Optimization
Search Engine Optimization, or SEO, is building and maintaining your website to ensure that search engines display your site among the top results. To do this, you will need to make sure that your website is running at optimal speeds, has a responsive design, and is kept up to date. You’ll also need to create content on your site that targets keywords and uses outbound links to other relative sites.
For more information about internet marketing, reach out to us at Emu Web Marketing. We are happy to help you with all of your website and marketing needs.