A Better Closure Rate on Your Google Ads
If you want to make a big impact quickly, in most cases you really can’t do better than Google Ads. However, not every potential customer is ready to pull the trigger right now. In this article, the Emu team will explore some of the ways you might be able to capture some actionable information from them so that you don’t miss out on a potential sale in the future.
Landing Pages? Great!
If you are planning on starting an Ad campaign, having a landing page is a no brainer. Your closure rates are much, much higher with one than without it. However, there are a few things you can do to make sure that your landing page appeals to as many visitors as possible.
Your call to action might look something like this:
This is excellent, as it is clean, simple, and directly offers a call to action to your target audience. But what if you want to take it a step farther?
Here’s a few ideas:
Offer a Download
Many people love the idea of getting something of value for nothing, and offering a PDF of additional, industry specific information can be a great way to offer that. The downside here, of course, is that the info you provide must be relevant, clean, professionally designed, and meet the customers expectations. This can make it a time consuming or expensive process.
However, if done correctly, and if the offer is enticing enough, you will be able to capture client information (like an email address) that they otherwise would not provide. This also gives you a target to reach out to in the future that you know has already considered your services.
Have Them Sign Up for a Newsletter
Email is still the most powerful (and the most cost effective) way to reach out to potential customers. According to Hubspot, 86% of professionals would rather get an email that any other form of communication.
Here’s the cool part: when a visitor to your site indicates that they are willing to get a newsletter, they have already expressed an interest in hearing from you again. It’s also low on commitment, so it removes a barrier to them providing their info to you.
This tactic will probably attract those who aren’t ready to pull the trigger on whatever you’re offering yet, but again, the idea is to convert what would be pass-through traffic into another way to generate prospects.
Offer a Quiz to Evaluate Their Problem
Isn’t it funny that the people who are always having their Facebook account “hacked” are the same ones that are willing to give up all of their personal info to find out what breakfast food they are?
People love to take quizzes. If you can put together an entertaining, engaging, and relevant quiz or test that might not only help you learn more about the customer, but also help them learn more about themselves or about what options you can provide to solve their problem, then you have a great opportunity to capture info.
So What’s the Bottom Line?
There is a lot that you do to market your website and your brand to get traffic to show up and look around. You should be putting the same amount of effort into making that traffic count by using every tool at your disposal to capture info from potential customers.
The ideas listed here are just a few of the ones that have shown results for us at Emu in the past. If you’re interested in learning more (or just getting more ideas), please reach out! We love to help good people and businesses.