Many small business owners are experts at what they do. When it comes to marketing online, however, many employ strategies or waste energy on tactics that just flat out don't work. Even worse, some of these tactics might end up hurting their business in the long run. At Emu, our job is to guide our clients [...]
So You Want to Do Your Own SEO. This is a question most business owners always ask us, especially if they are "nuts and bolts" types at heart. Deep down, I think many of them are really asking "Is SEO something I can do myself and save money on? How do you do your own SEO? [...]
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. Not that your audience always comes to the content that sells your [...]
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus [...]
Google Analytics has started beta testing a new feature called Google Signals, which offers cross device reporting and remarketing capabilities.The post Google Analytics Introduces Cross Device Capabilities With ‘Google Signals’ by @MattGSouthern appeared first on Search Engine Journal.
Google launched an app that allows celebrities to record video responses to frequently asked questions in search results.The post Google’s New ‘Cameos’ App Lets Celebs Answer Questions from Search Results by @MattGSouthern appeared first on Search Engine Journal.
Google Assistant has been updated with the ability to read articles in Google News out loud.The post Google Assistant Can Now Read Google News Stories Out Loud by @MattGSouthern appeared first on Search Engine Journal.