Benefits to Social Media Marketing for Pest Control Companies
Social media marketing offers many advantages, including increased brand recognition and audience engagement. Those businesses that do not use social media effectively, it may be missing out on valuable opportunities to connect with customers.
What is the function of social media marketing?
Social media marketing (SMM) is the use of social media websites and platforms to promote products, build a brand, drive traffic—and boost sales. According to Statista, increased exposure is the biggest benefit of social media marketing, and is followed by more traffic and leads.
The more eyes that you can attract to your brand, the larger following you will have and the better able you’ll be able to serve customers. Learn from these examples how social media marketing is helping brands today—and see if yours could do something similar.
1. Elevate your brand with social media
People are drawn to authenticity. If you live out your brand values and put employee and customer needs first, then people will notice that—and be more willing to do business with you. In a study conducted by Sprout Social in 2022, 74% of consumers said company alignment with their own personal values was important.
Aligning ideals with actions that support activism and philanthropy can greatly benefit your brand.
2. Engage with your audience
One of the many benefits of social media is that it enables companies to connect with customers and respond quickly when problems arise, unlike traditional media like radio, television, newspapers, and magazines.
Social media makes it easier than ever to get feedback from customers on your products and services. You can share new content and see what people are saying about you on their own accounts, as well as immediately gather customer perspectives.
Some companies respond to posts in a sweet, wholesome way. Other brands choose instead to troll competitor accounts and joke around—in real time! Social media gives both brands and customers the chance to express themselves immediately. By interacting with and addressing the needs of your customers on social media, you can show that your company cares about providing personalized service.
3. Promotion of customer service through social media marketing
Your company may already have chat, email, and phone lines dedicated to serving your customers—but another way to connect with them is through social media. Additionally, responding thoughtfully to criticism on social media shows your broader audience that you’re listening and willing to address concerns. When you give an upset customer a satisfactory solution, it increases the chance that they’ll shop with your company again—and sends other consumers the message that they can trust and rely on your business.
It’s important, however, that customers are able to request help over social media and be directed to the right sources of assistance. Social media users expect brands to be available via social media and provide answers to their questions. In fact, about half of consumers expect a response from brands within three hours.
4. Increase sales and conversion rates
When you market your brand or specific product successfully on social media, it should have a positive impact on sales and conversion.
Not all of the leads gained from social media are first-touch prospects, but research shows that the average user spends two and a half hours on social networks each day. This means your content will be seen widely and if effective, it can compel viewers to become customers.
5. Study your competition through social media marketing
Looking at your competitors’ social media posts can help you gain insight into trends and insights. For example, say you run a coffee company during the holiday season and have noticed that your sales are down. You can check social media to see that similar companies serving festive cups in December is driving their business growth.
Analyzing social media metrics can give you a head start on your competitors. You’ll be able to see what kinds of posts and strategies are working, then try blending those ideas with your own original content.
Improve your social media marketing today
There are many benefits to social media marketing, including increasing brand recognition and audience engagement; providing customer service; generating revenue by selling your products or services through social channels—or even being able to offer discounts on a regular basis.
Make a list of the top three benefits that would help your brand, and prioritize them by order of importance, then you’re ready to get started on your own social media marketing journey!
Need some help narrowing down your list and employing this strategy? We at Emu Web Marketing and Design have the experience and the passion to help your brand.