The Big Companies Exploring Blockchain It seems like there's a new coin every day. Dogecoin, Bitcoin, Ethereum, Chainlink, and more – How are there so many? And now we have something that seems new on the scene. NFTs (Non-Fungible Tokens) are showing up on more and more websites. A lot of companies describe cryptocurrencies with technobabble [...]
Google's New Product Feed for Video Ads There's good news for brands that use Video campaigns. In recent days, Google rolled out an update that is set to change how shoppable ads are. If you're using Video campaigns, you and your brand can show even more during your ads. The company announced that brands would be [...]
Did Google Throttle Page Speeds? A recent complaint against Google recently had its details unredacted. If true, sections of this complaint could damage its trust with publishers. The search engine goliath's Accelerated Mobile Pages (AMP) were meant to improve mobile web performance. The allegation claims that it was a scheme to pressure companies into using the [...]
Amazon Sellers Express Frustrations with Company In November, Amazon sellers held their AMZ Innovate event in New York City. There was a lot of grumbling and unhappiness at the event, though. Many people feel that Amazon presents them with undue challenges, due in part to their algorithms. Their dissatisfaction spoke to a general truth that many [...]
Twitter recently launched a feature called 'Shop Modules'. This is a section at the top of user-profiles where various brands can showcase their products. The company said in an announcement that this pilot program is a way to explore how shopping profiles generate sales. Right now, only a few select brands are getting roll outs in [...]
Fact Check Guidelines Have Changed Google recently made developments around the fact check ClaimReview data structure guidelines to disallow multiple ClaimReview flags per page. As of now, users only get a single ClaimReview element per page. Google wrote that it "removed guidance about hosting multiple fact checks per page". As a result, eligibility for the single [...]
Back in June, a core update finished on the 12th. Then, a second core update (the page experience update) rolled out on the 15th. The second core update will continue through to the end of August. There were also two parts to an update on spam management, and another core update in July. With so many [...]
Back in February, Google announced changes to its phrase match services. The expansion of phrase match will include BMM traffic, but it also means significant changes to what you can and can't do with phrase match. Starting in late July, companies lost the ability to create new broad match modifiers with the +keyword notation. However, existing [...]
At the end of April this year, Microsoft held its annual conference, Elevate. While they certainly had a lot to talk about, one of the big new announcements was the introduction of Unified Smart, a single source wherein a business can manage all of its advertising needs across multiple platforms. If it sounds too good to [...]
Google has started a program geared towards small businesses to give some guidance and advice on how to become better marketers on Google. Designated professionals dubbed Small Business Advisors, will be leading 50 minute individualized consulting sessions on a range of products. From Google My Business, to Ads, and Analytics, the sessions cover everything. Surprisingly, they [...]
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