Twitter & Their New Product Carousel

By |2021-09-05T04:04:33+00:00September 30th, 2021|Categories: Industry News|

Twitter recently launched a feature called 'Shop Modules'. This is a section at the top of user-profiles where various brands can showcase their products. The company said in an announcement that this pilot program is a way to explore how shopping profiles generate sales. Right now, only a few select brands are getting roll outs in [...]

Comments Off on Twitter & Their New Product Carousel

Recent Google Developments

By |2021-09-05T03:55:16+00:00September 15th, 2021|Categories: Industry News|

Fact Check Guidelines Have Changed Google recently made developments around the fact check ClaimReview data structure guidelines to disallow multiple ClaimReview flags per page. As of now, users only get a single ClaimReview element per page. Google wrote that it "removed guidance about hosting multiple fact checks per page". As a result, eligibility for the single [...]

Comments Off on Recent Google Developments

Why Did Google Update So Much at Once?

By |2021-07-30T20:47:11+00:00August 27th, 2021|Categories: Industry News, Marketing Blog|

Back in June, a core update finished on the 12th. Then, a second core update (the page experience update) rolled out on the 15th. The second core update will continue through to the end of August. There were also two parts to an update on spam management, and another core update in July. With so many [...]

Comments Off on Why Did Google Update So Much at Once?

Significant Changes for Broad Match Modifiers (BMM)

By |2021-07-30T20:25:04+00:00August 13th, 2021|Categories: Industry News, Marketing Blog|

Back in February, Google announced changes to its phrase match services. The expansion of phrase match will include BMM traffic, but it also means significant changes to what you can and can't do with phrase match. Starting in late July, companies lost the ability to create new broad match modifiers with the +keyword notation. However, existing [...]

Comments Off on Significant Changes for Broad Match Modifiers (BMM)

Microsoft Introduces Unified Smart

By |2021-07-02T21:32:40+00:00July 15th, 2021|Categories: Industry News, Marketing Blog|

At the end of April this year, Microsoft held its annual conference, Elevate. While they certainly had a lot to talk about, one of the big new announcements was the introduction of Unified Smart, a single source wherein a business can manage all of its advertising needs across multiple platforms. If it sounds too good to [...]

Comments Off on Microsoft Introduces Unified Smart

Google’s Small Business Advisors Program

By |2020-12-30T02:41:27+00:00January 30th, 2021|Categories: Industry News, Marketing Blog|

Google has started a program geared towards small businesses to give some guidance and advice on how to become better marketers on Google. Designated professionals dubbed Small Business Advisors, will be leading 50 minute individualized consulting sessions on a range of products. From Google My Business, to Ads, and Analytics, the sessions cover everything. Surprisingly, they [...]

Comments Off on Google’s Small Business Advisors Program

Google’s Antitrust Case and What it Mean for Apple

By |2020-11-03T05:22:13+00:00November 15th, 2020|Categories: Industry News, Marketing Blog|

Recently the Department of Justice, along with eleven state attorney generals, filed a civil suit against Google for violating antitrust laws. The goal is stop Google from creating and maintaining monopolies in search and search advertising markets which they claim Google does through the use of anticompetitive and exclusionary practices. In the light of this suit, [...]

Comments Off on Google’s Antitrust Case and What it Mean for Apple

AI Innovations at Bing

By |2020-10-04T21:59:42+00:00October 15th, 2020|Categories: Industry News, Marketing Blog|

In an effort to compete with other search engine, Bing carries on with its AI innovations. Those improvements include autosuggest features, expansion of “People Also Ask”, and growth of the intelligent answer features. Read on to learn all about these AI innovations at Bing. History of Bing Before we look to the future of Bing, let’s [...]

Comments Off on AI Innovations at Bing
Go to Top