The legal field in Florida is a crowded one, with legal professionals who cover everything from divorce to international business. In Hillsborough County alone – where we are based – there are over 3,700 lawyers. The Florida Bar is even more impressive, it has over 100,000 members. Those numbers are intimidating, but there are some key [...]
Digital marketing my seem unpredictable to an outsider. The pace that the Internet cycles through memes, jokes, and trends before hopping to the next best thing is breakneck. However, the importance of data and analytics is ever growing in the field of digital marketing. Combining past collected data and prediction models, digital marketers have more ability [...]
As we have written in the past, digital marketing is an increasingly interdisciplinary field with increasingly interdisciplinary jobs. There are opportunities for growth in nearly every facet of the industry. Read on to learn the most in-demand jobs in digital marketing this year. Digital Content Writer Digital content writers produce whatever content a business needs at [...]
Digital marketing is an intersection of many related disciplines. As the field grows, it is important to explore how interdisciplinary digital marketing and how they work together. This lesson is for many people. It helps marketers understand the many jobs they are carrying at once. Business owners can understand the coverage they are getting when they [...]
If you are starting a new company or project, the process is always exciting. Many business owners are eager to share their hard work with people, and that can be achieved through marketing. Unfortunately, in this eagerness it is easy to make a misstep. Digital marketing is particularly prone to mistakes because of how often the [...]
Personal brands are a small part of the ever-expanding world of digital marketing. But a personal brand is not limited to Instagram influencers and e-commerce sites. Read on to learn some tips for building a strong personal brand and why personal brands are importance in today’s marketplace. Why A Personal Brand Is So Important No matter [...]
In America, 96% of the population owns cellphones. The total number of Americans that own smartphones is up to 81% of the population. For anybody following digital marketing, this huge population is impossible to ignore. Examining more numbers, it is easy to see that a quarter of U.S. adults spend a majority of their time on [...]
Artificial Intelligence – commonly called AI – is essentially inescapable in this digital age. From the predictive text feature on text messaging apps to Google search result, AI permeates our life in little ways. For digital marketing, AI is an increasingly important component to the field. Read on to learn two ways that artificial intelligence is [...]
If the field of digital marketing was a human being, it would be a fresh-faced college graduate. This can be scary to many business owners – placing the success or failure of your business in the hands of someone that is only two decades into life is nerve-wracking. Marketing has never been an exact science, but [...]
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