Digital marketing is an intersection of many related disciplines. As the field grows, it is important to explore how interdisciplinary digital marketing and how they work together. This lesson is for many people. It helps marketers understand the many jobs they are carrying at once. Business owners can understand the coverage they are getting when they hire digital marketers. Finally, consumers can see how to connect with businesses that they need.
Read on to read about how many different fields work together to create interdisciplinary digital marketing.
Marketing is the act of promoting goods or services. When most people think marketing, they think advertising. Advertising is a significant part of marketing, but marketers also conduct research and work on building brands or reputations.
Marketing may seem like the most obvious discipline, but most people do not realize how many jobs a marketer has. It is not the Mad Men-esque focus on formulating one miracle advertisement that will save a business. If you boil it down to its essence, marketing is planning.
Good marketing relies on an overarching strategy. The strategy looks at the future of the business, and the future of the industry. A successful marketing campaign sees and realizes that future ahead of the other businesses in the field.
SEO stands for search engine optimization. It is the process of making a web page or online article as appealing to a search engine as possible. Search engines run on algorithms to determine what the best result is every time somebody hits search. SEO experts configure a page, so it is picked up by the algorithm.
SEO is one of the most important part of digital marketing. It is what brings traffic into a website. A high volume of site traffic is essential to businesses, particularly local businesses surviving in 2019.
Social Media Management
Social media management is another discipline unique to digital marketing from traditional marketing. Managers for social media extend the marketing strategy to social media platforms. Content creation on social media requires creativity and marketing knowledge.
Social media changes constantly, and there are multiple platforms that are important to businesses. Sites like Facebook, Instagram, Snapchat, Tiktok, and Twitter all have different purposes and personalities.
A big part of social media management is scheduling. The nature of social media demands a regular posting schedule. However, it is not enough to simply make one post for all of the platforms. Due to formatting and content differences, the posts should be similar but still appear unified. It takes a delicate balance to execute strong social media management.
The interdisciplinary approach gives digital marketing a unique perspective, and the interdisciplinary nature is not limited to what’s explored here. Fields such as public relations, sales, and business development are essential to the interdisciplinary approach.
Digital marketing does not have to be interdisciplinary, but good digital marketing is. Work with your company to develop an interdisciplinary digital marketing strategy that works for and grows with you.