In America, 96% of the population owns cellphones. The total number of Americans that own smartphones is up to 81% of the population. For anybody following digital marketing, this huge population is impossible to ignore.
Examining more numbers, it is easy to see that a quarter of U.S. adults spend a majority of their time on the Internet. With increased Internet usage, there is also a trend of people increasingly relying on their cell phone instead of traditional routers.
These statistics all combine to reveal just how important marketing to smartphones is. Read on to learn our tips and tricks for succeeding at mobile marketing.
Make Your Content Mobile Friendly
This is undoubtedly the most important step in your mobile marketing efforts. If people cannot access your content from their cellphones, it might as well not exist. Your website should be your first priority in this regard. Talk with your website developer and designer to make sure that your website is mobile optimized and easy to navigate.
Other than your website, you should also double check that your marketing emails, social media, and video content are all easily accessible on cellphones.
Don’t Forget To Think Local
While the Internet is a universe unto itself, remember that most of your business is still coming from the community around you. Hits are great, but they don’t mean much if those people can’t access your business.
Maintain your Google Business page, and pay special attention to your contact information. If your contact information is updated properly, potential customers can call or email you with a simple click. The click to call feature on mobile is possibly the most valuable tool on Google Business for bringing in more customers.
Be sure to add yourself to as many online directories and review sites as you can. Yelp, Trip Advisor, and industry specific pages are all ways to connect locals and visitors alike to your business.
Don’t Shy Away From Text Message Marketing
Marketing emails are an invaluable tool, without a doubt, but a growing reliance on texting can also be harnessed by your business. Use text messages to remind customers of appointments, update them on their status, send coupon codes, or provide updates for your business.
Create exclusive deals for your text message customers. Let them know that these deals are exclusive to them! If the deal is enticing enough, they just may convince a friend or two to sign up.
Optimize For Voice Search
A quarter of the population that uses smartphones turns to their voice search assistant at least once a week. For some users, that is the only way they browse the web. The growing important of voice search shows why business websites need to be optimized for voice searching.
Unlike traditional search engine queries, voice searches often consist of full questions. For example, a person may type “Why sky blue” but say “What makes the sky blue?”. For the AI-controlled search engines, those are two quantifiably different inputs searching for the same output.