What Is Cannibalization? Cannibalization is the familiar problem with Google's search results, where websites with two competing URLs tend to perform less well (we think) due to having two URLs. It may be tempting to think that the site is equitably splitting its traffic, which you would think would drive more traffic to your website. For [...]
Google's Updates for Search Marketers Last month's Google Search On event, the company announced several exciting features and changes to search results that will be important for every search marketer to be aware of. If you haven't followed Google's updates closely, there may be things you aren't caught up on, so this article will go over [...]
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