In today’s economy, a strong online presence is necessary for businesses to remain competitive. Since every potential client is only a click away from your competition, a well-designed website can make or break your company. Emu Design & Consulting, a custom website design company in Tampa, Florida, offers these tips for revitalizing your website.
- Make certain your website design is visually attractive to customers. Whether your site is brand spanking new, or has been around for years, look at your site with fresh eyes. Does it look the way you want it to look? Is it easy to understand and use? Get feedback from others to identify potential problems with your site.
- Make sure your website’s purpose is clear and the site is simple to use. Check to ensure all links are working correctly and will take users exactly where you say they will go. Make sure all external links open in new windows, and if Adobe Reader is needed for them to download any PDF documents, make sure your site offers them the Adobe download.
- Your website should offer common courtesies. For example, after a customer makes a purchase, is he directed to a page thanking him for his order and confirming his purchase with an order number?
- Build web traffic by using both paid and free online advertising. Pay-per-click campaigns and banner ads might provide a good return on your investment of advertising dollars, but don’t ignore free tools such as social media posts with links to your site.
Trying to increase your businesses online presence? Contact us today for more information on how our design team can help breathe new life into your company’s website!