Did you know that last year, 72% of Fortune 500 companies were posting to their customers and potential customers on Twitter? And that in that same time period, 80% of executives surveyed believed that their utilization of social media led to increased sales?
Social media is an incredible tool… and the best part is that it is available to the Fortune 500 company and small business owner alike. That fact that it is so accessible is as mind blowing as the number of people you can reach with it.
Here’s an example: If Facebook were a country, it would be the third most populous country on the planet.
That’s a massive amount of potential customers that you can reach without leaving your desk chair. Social media is about to do in the 2010’s what email did in the 1990’s for business.
So how can you use social media effectively? How can you harness that power for your small business and monetize it? Well, if you are reading this, more than likely you just got a first hand demonstration of how it works. Our website at www.EmuWebDesign.com posts our blog entries automatically to Facebook and Twitter, so if you came from one of those places and are reading this post on our website, you are proof that social media is working.
Here’s why its so important in a nutshell: Social media is a cog in the Search Engine Optimization (SEO) symphony that must take place to promote your website in the organic search results of most major search engines. Social media along with consistent blog updates, keyword research, a clean, user friendly, and relevant website are all incredibly important. And they all work together.
Social media helps to drive the number of visitors your website receives, as well as the time they stay. They tell Google and other search engines how popular your website is and if the person who visited your page found what they are looking for. The more people who do, the more relevant search engines consider your website.
If you would like more information on how we can use social media to help your company, please shoot us an email or give us a call. Helping small businesses like yours is what we do for a living.