A pretty asian business woman on cell phone with co-workers in backgroundA business website should be more than an online brochure. Many businesses regard their websites as a kind of passive advertisement that occasionally attracts a customer. However, it has the potential to be so much more than that. Consumers today do more of their purchasing online because of its convenience. They also go online to find and do research on businesses local to them.
Taking advantage of this trend requires a website that engages and inspires trust with online consumers. Failure to do this results in a typical brochure website that brings in business once in a blue moon. However, a website design consulting professional can help with the design considerations that go into an effective website that generates revenue. Some of these design considerations include:
It Must Be Designed With Conversion In Mind
Conversion is the percentage of visitors who take the action that you want. This action could be making a purchase, leaving their contact information, contacting you, and so forth. Website elements that improve conversions include adding social proof such as customer testimonials, using credibility enhancers such as trust seals, including guarantees, and providing a way for the visitor to contact you with their questions. Effective headlines and call to actions are also important.
The Content Must Relate To The Visitor
This requires an understanding of your visitors, knowing who they are and their reasons for coming to your website. If you have been in business for a long time, then you probably have a good understanding of your market and their needs.
It Must Be Mobile Responsive
Mobile traffic is fast becoming the majority and their numbers will only continue to rise in the years to come. They are avid consumers, and failing to accommodate the different sizes of their devices with a mobile responsive website is a mistake.
It Must Load Quickly
Most people don’t like waiting around for a slow website to load. Even just a few seconds strains the patience of many. Waiting several seconds is reasonable if your web page were the only one a visitor wished to view.
However, viewing several slow loading web pages adds up to significant wasted time for the busy person. Even if someone patiently waited for one page to load, they won’t be inclined to explore the rest of the website. Mobile traffic are people on the go. They will have less patience than the person sitting in front of a desktop computer.
Getting the above factors right is not easy and requires experience in website design aimed at turning visitors into customers. While this expertise can be learned, your time is best spent on your business rather than your website. That’s why it makes sense to get the help of an expert. If you would like to improve the effectiveness of your site, contact us today.