At the end of each year, the staff at Emu like to take a look back at the changes that have happened in the world of search. It's a good habit, and one every small business owner who cares about their online presence should join us in doing. Things are changing rapidly online, and 2018 was [...]
The HVAC industry is one of our favorite industries to work with, and contractors have some really specific needs when it comes to HVAC web design and HVAC digital marketing. In this article, we are going to be focusing on the HVAC industry specifically. We want to talk about some of the digital marketing strategies that [...]
So You Want to Do Your Own SEO. This is a question most business owners always ask us, especially if they are "nuts and bolts" types at heart. Deep down, I think many of them are really asking "Is SEO something I can do myself and save money on? How do you do your own SEO? [...]
Google has added a new tab to local search knowledge panels which assigns a grade to hotels based on location.The post Google Local Search Grades Hotels Based on Location by @MattGSouthern appeared first on Search Engine Journal.
This guide will walk you through every part of local SEO – competition analysis, keyword targeting, technical SEO, content, and links.The post The Definitive Local SEO Guide for Beginners by @BrianHarnish appeared first on Search Engine Journal.
Facebook challenges Google Local with a set of changes to Business Pages.The post Facebook Challenges Google in Local Search by @martinibuster appeared first on Search Engine Journal.