One of the fun things about marketing, especially digital marketing, is that there is always something new to learn about. In the last few years one of the most important new ides is predictive marketing. This week, we are exploring this idea. Read on to learn about the rise of predictive marketing, predictive analytics, and how [...]
Digital marketing my seem unpredictable to an outsider. The pace that the Internet cycles through memes, jokes, and trends before hopping to the next best thing is breakneck. However, the importance of data and analytics is ever growing in the field of digital marketing. Combining past collected data and prediction models, digital marketers have more ability [...]
So You Want to Do Your Own SEO. This is a question most business owners always ask us, especially if they are "nuts and bolts" types at heart. Deep down, I think many of them are really asking "Is SEO something I can do myself and save money on? How do you do your own SEO? [...]
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