Google's Custom Column Additions Exciting new options for flexibility and metrics are rolling out in the coming weeks. Google will be letting its users access spreadsheet functionality, impression shares, phone call metrics, add a custom column, and more. For advertisers, this represents a more granular representation of your data. These UI changes allow you to follow [...]
What is Google's MUM? Back in September, the Search On event gave us a detailed look at something that was initially previewed in May of 2021 at its I/O event. This gave us a look at new ways to use MUM technology, including related topics in videos and multimodal searching through Google Lens. These are not [...]
According to Google’s John Mueller, “The SEO effect of keywords in the URL is minimal once the content is indexed. Make URLs that work for your users, not for SEO.” Google has previously stated that keywords in URLs are a small factor and an overrated SEO factor. What this means for your business is that you [...]
If your goal is to grow your business and increase traffic to your website - use Google Analytics. But what is Google Analytics? And how can business owners make the most of this tool? What is Google Analytics? Google Analytics is a tracking tool that allows you to see more information about how your website is [...]
Google recently announced a new broad algorithm update for June. While this might seem like a big deal (and it is), it's not as earth shaking as it might seem. Google makes frequent updates to its algorithm, sometimes daily. Broad core updates happen less frequently... usually every few months. So what does this one do? [...]
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