How Did Youtube Ads Perform in Q3? The third quarter of 2021 saw consumers braving the world and shopping again. While many people expected this to have a negative impact on online revenue, did that happen? After all, the fading pandemic will mean fewer people isolated at home and viewing online ads. The pandemic saw a [...]
Google's Custom Column Additions Exciting new options for flexibility and metrics are rolling out in the coming weeks. Google will be letting its users access spreadsheet functionality, impression shares, phone call metrics, add a custom column, and more. For advertisers, this represents a more granular representation of your data. These UI changes allow you to follow [...]
Who is Twitter's New CEO? When Jack Dorsey, 45, stepped down at the end of November, there were many questions. After all, despite saying he felt the company was "ready to move on from its founders," Mr. Dorsey didn't offer much else. He had previously mentioned that he felt social media algorithms were causing societal harm, [...]
Product Rich Results Changes Google recently improved its product rich enhancement report inside the Google Search console. Errors now have an unprecedented level of granularity within the service and allow you to address errors that are more actionable. It also provides you with notices on what to work on in order to improve on any errors [...]
The right images to complement your advertising campaign can really make or break the connection to your target audience. There is a need to keep things new and fresh. However, finding just the right image can be time consuming and costly, especially if you are always on the hunt for new images with each campaign. But [...]
The coronavirus affects marketing in positive and negative ways. In some aspects, digital marketers will not know the extent of the outcome until the virus is eradicated. What we do know, is that expert marketing may be the difference between sales and shutting your doors. Stay up to date on what digital marketer do's and don'ts. [...]
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